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Privacy Statement


Table of Content

  1. Collection, Processing and use of personal data
  2. Credit check
  3. Measures of fraud prevention
  4. Consent to e-mail advertising (newsletter subscription)
  5. Use of analysis software
  6. Use of “cookies”
  7. Use of social plugins
  8. Using the Google "+1" button
  9. Revocation of Consent
  10. Information rights of the person concerned
  11. Data Protection Officer

Privacy Policy (hereinafter "Privacy Policy") of fashionette GmbH

We take the protection of your personal data very seriously. Therefore, we collect, process and use your data solely in accordance with the German Data Protection Act (BDSG), German Telemedia Act (TMG) and the European Data Protection Directive 95/46/EC of the European Parliament. We would like to inform you about the type, scope and purpose of the collecting, processing and use of your personal data. By giving your consent, you agree to the collection, processing and use to the extent described. You can revoke your consent at any time in the future, for which it is sufficient to send an e-mail to

  1. Collection, Processing and use of personal data

    The collection, processing and use of your personal data are carried out to the extent required for the fulfillment of your order. We act according to the principles of data reduction and data economy. To process your order we will collect in addition to your address details also your date of birth and telephone number, as well as the necessary data for payment processing. In the case we use external service providers for the fulfillment of your order; we conclude an agreement on commissioned date processing conforming to the applicable law. Your personal data are passed on to third parties only if this is necessary for contract or billing purposes or the customer has explicitly consented.

  2. Credit check

    To the extent legally permissible and in consideration of your interests we sometimes execute a credit check. For this, we forward your personal data required for a credit check at the contracted companies. In reviewing your credit rating we obtain information (e.g. about your past payment history and other credit information if necessary) from the company “Infoscore Consumer Data (ICD) GmbH, Rheinstrasse 99, D-76532 Baden-Baden”. This company determines its information based on mathematical and statistical methods using the address data from the company “BFS finance GmbH, Gütersloher Strasse 123, D-33415 Verl”.

    When you provide us your bank account details we carry out an adjustment of these data with the database of the “Reversals-Prevention Pool (RPP)” of the ICD. The RPP is a lock file if irregularities occur in connection with the use of the specified bank details. The adjustment is performed only with IBAN and BIC but not with other personal details.

    Alternatively, we may automatically transfer the relevant data for an address/ credit check to the company “SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden”.

    If you wish to obtain information on the companies mentioned in this section and in particular about your personal data which are stored there, please contact these companies directly. This is because we don’t obtain detailed information about you during the credit check.

    You can object the transfer of your personal data to the companies referred to in this section at any time. For this purpose also send an e-mail to We suggest that in this case probably advance payment could be available only.

  3. Measures of fraud prevention

    In order to ensure the high quality standard for the safety and protection of our online shop, we use technologies of the company “Infoscore Tracking Solutions GmbH, Zollhof 11-14, D-40211 Düsseldorf” for the purpose of fraud prevention. For this reason, data of the device you are using when you visit our websites are collected, stored and used.

    You also consent to the transfer of your data for the execution of the contract (e.g. item of purchase, name address, e-mail, phone number, birth date, shipping address, method of payment and banking information) to the company “BFS finance GmbH, Gütersloher Strasse 123, D-33415 Verl” for the purposes of fraud prevention. The mentioned data together with a “cookie” (see above) and/ or a visitor-ID and also data about the used devices when you visit our websites and which recognize the devices you are using with a certain probability for further purchases are collected, processed and used by the “BFS” to check automatically whether there is evidence of abuse of our online shop. “BFS” commissions the company “Informa solutions GmbH, Rheinstrasse 99, D-76532 Baden-Baden” and the company “Infoscore Tracking Solutions GmbH, Zollhof 11-14, D-40211 Düsseldorf” with the risk assessment and fraud prevention by an agreement on commissioned date processing conforming to law.

    In this context, you affirm that you are allowed to give your consent in using the mentioned devices when you visit our online shop. You also affirm that you inform third parties to whom you leave your devices on this consent and ensure that the measures above are also consented by the third parties when they visit our online shop.

    You can revoke your consent to the Collection, processing and use about and on the used devices with effect for the future at the following link:

    The data of the used devices are no longer used for the mentioned purposes. However, we would like to point out that the possible uses of our online shop may be limited by a revocation.

    Finally, you also agree on the use of the services offered by the company “Kount Inc., 917 Lusk Street, Suite 300, Boise ID 83706 USA” to detect and prevent fraudulent transactions. “Kount” also acts for us by an agreement on commissioned date processing conforming to law.

    For this reason, “Kount” uses “cookies” (see above) which are automatically stored on your computer upon access to its online services. “Kount” is a member of the U.S.-EU Safe Harbor Framework and grants adequate protection of personal data in comparison to European standard. More about the compliance with European data protection principles can be found at the following link:

    If you have any questions about its privacy policy, you may sent an e-mail to

  4. Consent to e-mail advertising (newsletter subscription)

    By registering for our newsletter you agree that your e-mail address will be used by us for our own advertising purposes. Your e-mail address will not be transferred to third parties. This consent to use your e-mail address for promotional purposes can be revoked at any time with effect for the future by clicking the link unsubscribe at the end of the newsletter or by sending an e-mail to

  5. Use of analysis software

    This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies" (see above), which are text files placed on your computer to help the website analyses how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

    By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You may prevent the storage of such cookies by adjusting your browser settings accordingly. However please note that if you do this you may not be able to use the full functionality of this website. You may also prevent the recording of the data generated by the cookie and concerning your usage of the website (including your IP address) by Google and to the processing of such data by Google by downloading and installing the browser plugin available via the following link. Please see for more information on Google Analytics’ data privacy policy.

    We use econda ( to analyze the user statistics of our website. Econda not only collect and store anonymized data, but also utilize this data to compile usage profiles by means of pseudonyms. Econda may use cookies allowing internet browser recognition. However, usage profiles will not be stored together with data pertaining to the pseudonymous visitor. IP addresses, in particular, are rendered indecipherable immediately after receipt, which makes it impossible to match a usage profile with an IP address. You may opt out from econda tracking at

    In addition to the specified tools, we might use tracking and analytics tools which are not individually specified.

  6. Use of “cookies”

    Cookies are text files that are stored locally on the hard disk of your computer and sent back to the webserver at a later access to the website. We use cookies for the duration of your use of process, for example, for storing information while shopping in our online shop (such as products within the shopping cart function) and for the storage of your general user behavior (such as date of your visit and the pages viewed). Session cookies are deleted on termination of the use process. In addition, we also use so-called session border cookies that are used over the respective useful addition operation on your computer.

    We also use “third party cookies” which are stored when you visit our site on your hard drive. These cookies are automatically deleted after a specified time, do not contain personal data and are compiled at any time with your personal data. Third-party cookies can be divided into three areas:

    1. “Cookies” of affiliate networks that allow us to partner (called affiliates) to promote our internet offer. Our partner networks in this area are the company “ AG, Stralauer Allee 2, D-10245 Berlin) and the company “ValueClick Germany GmbH (Rosenheimerstrasse 145e-f, D-81671 Munich).
    2. “Cookies” from display advertising partners and re-targeting technology providers that enable us to respond to internet users who were already interested in our store and our products to the websites of our partners with advertising. Our Partners in this area are particularly Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043), adscale (adscale GmbH, Ungerer Strasse 40, D-80802 Munich) and Criteo SA (32 Rue Blanche, F-75009 Paris) and other partners. You can object to the completely anonymous analyze of your surfing behavior and its use in the context of re-targeting by opt-out/ unsubscribe at the following links on the website of Criteo and 

    3. “Cookies” from market research services, which allow us to collect data for statistical purposes and to evaluate with the aim of improving our online services. Our Partners in this area are Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043) and intelliAd Media GmbH (Sendlinger Str. 7, 80331 Munich).

    Acceptance of cookies is not a requirement to visit our website. You may refuse the use of cookies in the browser's preferences. However, we point out that the use of the shopping cart function and the ordering of products is only possible if you allow us to set cookies.

  7. Use of social plugins

    On our website Social Plugins of different social networks (e.g. Facebook, Twitter, Google+ or Pinterest) are integrated. These allow you to bookmark this page and share these bookmarks with other participants in the social networks. For the purpose and scope of the data collection and further processing and use of your data by the provider as well as your related rights and opt-out possibilities to protect your privacy, please see the privacy policies of Facebook, of Google+ , of Twitter, and of Pinterest.

    If you visit a page on our website that contains these social plugins, a direct connection to the servers of the social networks is constructed and then a visible image of the plugin and the underlying functions transmitted from there to your browser includes them in the presentation of our website. Are you logged in to the social networking website at this time with your user name and password, there is the information that you visit our site transferred and can be associated there with your user account. If you interact with the social plugins, e.g. share one of our sites, use the Facebook "Like" or "Share", the Pinterest "Pin it" or use the Twitter "Tweet This" feature, your profile on the social networking website is linked with the contents of our pages. If you are not a member of the social networks or have logged off before visiting our store at the party, it is still possible that at least your IP address will be transmitted to and stored by the networks.

    We point out that different privacy policies and liability rules apply to these linked websites of third operators. The storage and use of data by the website operator, resulting from use of these linked sites may exceed the scope of this Privacy Policy. Further processing on the connected social networks, storage durations as well as the intended purpose is exclusively determined by these providers.

  8. Using the Google "+1" button

    On these websites the "+1" button from the social network Google Plus Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA, 94043 USA, (hereinafter "Google") is used. When you call a website of our internet presence with the “+1” button, a connection is made to the Google servers and it shows the button by notifying your browser on the Internet. Then it is transmitted to Google's servers which of our websites you have visited. The "+1" button is not used to track your visits on the internet. Google logs when viewing a "+1" button does not permanently damage your browsing history and evaluates visiting a page with "+1" button and in no other way out. Google stores about two weeks the information about your visit to system maintenance and troubleshooting purposes. These data are not structured according to individual profiles, user names or URLs and will not be forwarded to us. If you are logged in to Google Plus and use the "+1" button Google detect information about your Google profile, your recommended URL, your IP address and other browser-related information. If you withdraw your +1, this information will be deleted.

    If you have made publicly your profile in the preferences of Google Plus, your "+1" of Google is displayed on websites and ads on the Internet as evidence along with your name and profile photo in Google services, such as in search results or in your Google profile, or other locations. If you do not want assign to Google the information collected directly to your Google Plus profile, you must log out of Google Plus before visiting our site. For more information on the collection and use of data by Google, about your rights and options to protect your privacy, please refer to the privacy policies of Google:

  9. Revocation of Consent

    If you have given us in the course of using our online shop express consent for the collection, storage and use of personal data, you can at any time revoke your consent with effect for the future by sending an e-mail to

  10. Information rights of the person concerned

    You are entitled under the Federal Data Protection Act (BDSG) to request an information about your stored data free of charge. To do this, please send a request to the e-mail address or by post to Fashionette GmbH, Grafenberger Allee 295, D-40237

  11. Data Protection Officer

    You can reach our data protection officer here:

    Dr. Volker Wodianka, LL.M.
    c/o SCHLUTIUS Data Privacy & Compliance GmbH
    Ferdinandstraße 3
    20095 Hamburg
    Telephone: +4940334010

    Our internal data protection department is available here:

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